AI for PI Index

Last Updated: October 13th, 2026

AI for PI Index Overview

Description

The AI for PI Index™ is a public, weekly measurement of how AI platforms evaluate, surface, and recommend personal injury law firms. It establishes the standard for visibility in the AI-driven legal market. Built by LawSHIFT, the Pre-Intake AI company for PI law. It is the first benchmark for AI search in personal injury law. Early research reveale no correlation between traditional search engine rankings and AI visibility, with a correlation of only 0.076. That led us to build the AI for PI Index™, which now tracks approximately 1800 personal injury law firms across 259 U.S Markets and examines how leading AI platforms interpret, cite and recommend them. The research continues to grow. For the week ending July 27, 2026, our AI for PI Index™ corpus included 20,131 AI-generated answers,12,877 distinct firms named, and 167,600 source citations across 259 cities and all 50 states plus Washington, D.C. The data is helping us see both why injured people are turning to AI for guidance.