CRM, Marketing and Business Development

What is CRM, Marketing and Business Development?

Legal CRM, marketing and business development products help law firms manage the process of converting potential clients to retained clients. They enable law firms to automate and manage client pipelines and intake, to track and analyze digital marketing campaigns, and to manage communications with current and prospective clients.
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Above the Law Tech News
Overture Law Offers Small Firm Lawyers A Unique Way To Capture Revenue They’re Currently Turning Away
Overture appears to be the first lawyer-to-lawyer referral platform to place its focus on enabling the ethical sharing of referral fees among lawyers in smaller firms. The post Overture Law Offers Small Firm Lawyers A Unique Way To Capture Revenue They’re Currently Turning Away appeared first on Above the Law.
Robert Ambrogi
9/11/2023
Legal IT Insider
Clio integrates Google Ads within PMS to provide “competitive advertising strategy”
Clio has announced a new integration with Google Ads to enable lawyers to more easily promote their firm on Google Search, capture leads from nearby residents, and manage their advertising ... Clio integrates Google Ads within PMS to provide “competitive advertising strategy” Read More » The post Clio integrates Google Ads within PMS to provide...
Caroline Hill - Editor-in-Chief
8/28/2023
LawSites
Law Firms Can Now Sign Up For And Manage Google’s Local Services Ads Directly Within Clio Grow
Google’s Local Services Ads can be both effective and economical for generating leads for certain types of law practices. Unlike pay-per-click ads, local services ads appear at the top of Google’s results for relevant searches, and you pay only if the potential client calls or messages you through the ad. Now the law practice management...
Bob Ambrogi
8/28/2023
LawSites
How To Optimize Your Law Firm Website For Google’s Core Web Vitals: What You Need To Know
In the competitive world of legal marketing, Google’s Core Web Vitals can be a critical factor in your law firm’s ranking. But how do you optimize your website to meet these standards? In her article, Optimizing Law Firm Websites: Google’s Core Web Vitals Explained, digital marketing expert Annette Choti explains what law firms need to...
Bob Ambrogi
8/16/2023
LawSites
Targeting Small-to-Midsized Firms, LexisNexis Releases Cloud Version of InterAction, Long A Leading CRM Product Among Large Firms
Launched in 1993 and acquired by LexisNexis in 2004, Interaction is one of the most established client relationship management (CRM) products in the legal market. An on-premises product designed for large law firms, InterAction is used by three-quarters of the Am Law 100 and three-quarters of the largest firms globally, according to LexisNexis. Now, in...
Bob Ambrogi
7/25/2023
Law.com's Legaltech News
LexisNexis Launches CRM Solution, InterAction+, With Focus on Outlook Integration
InterAction+ seeks to move attorneys away from scattered Excel sheets and physical Rolodexes full of client information, integrating it in a single, consolidated customer relationship management platform.
Law.com's Legal Tech News
7/25/2023
Legal IT Insider
LexisNexis launches InterAction+ true cloud CRM solution – Our analysis
With this key new product release of InterAction+ today (25 July), LexisNexis fulfils its promise as set out in our CRM Survey earlier this year to release a true, full ... LexisNexis launches InterAction+ true cloud CRM solution – Our analysis Read More » The post LexisNexis launches InterAction+ true cloud CRM solution – Our...
Caroline Hill - Editor-in-Chief
7/25/2023
LawSites
Lawmatics Launches LM[AI], A GPT-Driven AI Feature to Generate and Inspire Client Emails and Templates
In what appears to be the first use of generative AI directly within a legal CRM product, the cloud-based CRM platform Lawmatics is today launching a feature that allows lawyers to use AI to create and edit client emails and email marketing campaigns. Called LM[AI], the feature is powered by the latest commercial version of...
Bob Ambrogi
6/6/2023
LawSites
New Clearview Social Feature Uses ChatGPT to Help Law Firms ‘Shuffle’ A Variety of Social Media Posts
Clearview Social, an application for law firms to help their lawyers share content on social media, has launched a new feature, Social Shuffle, powered by OpenAI’s ChatGPT, that automatically generates variations of a firm’s social media posts to “shuffle” the content the lawyers are posting. The basic idea of Clearview Social is to allow a...
Bob Ambrogi
5/23/2023
Legal IT Insider
Olivares selects Nexl in CRM vendor’s latest Mexico win
Olivares, one of Mexico’s leading law firms, has selected Nexl for its client relationship management solution, in Nexl’s third public win in Mexico in a month. With over 50 years ... Olivares selects Nexl in CRM vendor’s latest Mexico win Read More » The post Olivares selects Nexl in CRM vendor’s latest Mexico win appeared...
Caroline Hill - Editor-in-Chief
4/27/2023
LawSites
With Acquisition Of Upper Sigma, Litera Poised to Provide Integrated Legal CRM and Experience Management
Legal technology company Litera today officially announced its acquisition of Upper Sigma, a London-based CRM and marketing platform for law firms that is built on the Salesforce CRM platform. Litera says that by integrating Upper Sigma with the firm intelligence platform Foundation, which it acquired in 2021, it will be able to offer the only...
Bob Ambrogi
4/24/2023
Law.com's Legaltech News
Litera Acquires CRM Provider Upper Sigma, Expanding Its Marketing, Business Development Capabilities
Litera’s acquisition of Upper Sigma comes a few years after it also expanded its marketing and business development offerings with the purchase of U.K-based Concep.
Law.com's Legal Tech News
4/24/2023
LawSites
6 Essential Emails Your Law Firm Should Be Sending
From appointment reminders to case updates, here are the six types of emails that ensure you’re providing top-notch service to your clients. Email communications are a cornerstone of running a modern law firm. According to the American Bar Association, 41% of law firms use email marketing. As one of the most commonly used law firm...
Patrick Grieve and Lawmatics [Sponsored]
4/5/2023
Law.com's Legaltech News
Generative AI for Legal Marketing: Today's Pros and Pitfalls
The development of new governance concepts to address the pitfalls and ethical repercussions of Generative AI must involve the evaluation of important questions across various functions of the law firm. They include risk management and compliance, legal, public relations and reputation management.
Law.com's Legal Tech News
4/3/2023
LawSites
Nexl, A No-Data-Entry CRM Platform for Law Firms, Raises $4M
Nexl, a no-data-entry CRM platform for lawyers, has raised $4 million in a financing round led by Australian-based B2B venture capital firm EVP with follow-on participation from The Legal Tech Fund, Vulpes and Saniel Ventures. Nexl said it will use the investment to accelerate the development of its core product, increase acquisition efforts in major...
Bob Ambrogi
3/13/2023
Legal IT Insider
Nexl raises $4m from investors including Australian B2B VC firm EVP
Australian-headquartered CRM and revenue operations platform Nexl has successfully raised $4m, with participation from leading Australian-based B2B venture capital firm EVP with follow-on participation from Vulpes, Saniel Ventures and The ... Nexl raises $4m from investors including Australian B2B VC firm EVP Read More » The post Nexl raises $4m from investors including Australian B2B...
Caroline Hill - Editor-in-Chief
3/13/2023
LawSites
Here Are the Winners Of ABA TECHSHOW Startup Alley
ABA TECHSHOW kicked off in Chicago last week with its traditional opening event, the Startup Alley pitch competition, in which 15 legal tech startups present three-minute pitches in pursuit of top honors. The winners of the competition (which I organize and emcee) are selected by popular vote of those in attendance in the audience, which...
Bob Ambrogi
3/7/2023
LawSites
Smokeball to Expand Its Law Practice Management Platform With Addition Of Client Intake Feature
Aiming to help law firms capture more client leads and streamline client intake, the law practice management company Smokeball is introducing Smokeball Intake, an intake workflow system integrated within its platform that is intended to provide potential clients with the kind of digital experience they expect from a modern law firm. The new feature is...
Bob Ambrogi
3/2/2023
Legal IT Insider
LITI Launches 2023 Legal CRM Software Report
Today (22 February) Legal IT Insider publishes a comprehensive 54-page survey of eight of the leading global law firm CRM vendors and systems. The report – an industry first – ... LITI Launches 2023 Legal CRM Software Report Read More » The post LITI Launches 2023 Legal CRM Software Report appeared first on Legal IT...
Caroline Hill - Editor-in-Chief
2/22/2023
Legal IT Insider
ICYMI: Litera acquires Salesforce-based CRM Upper Sigma 
Litera has acquired client relationship management vendor Upper Sigma, in an acquisition that hasn’t been formally announced but that has been talked about on LinkedIn by Upper Sigma’s management team ... ICYMI: Litera acquires Salesforce-based CRM Upper Sigma  Read More » The post ICYMI: Litera acquires Salesforce-based CRM Upper Sigma  appeared first on Legal IT...
Caroline Hill - Editor-in-Chief
2/22/2023
Legal IT Insider
LexFusion selects Nexl for CRM
After what is described as a “painstaking evaluation” of client relationship management providers, legal tech collective LexFusion has selected Nexl for its own CRM management, replacing Microsoft Dynamics. LexFusion says ... LexFusion selects Nexl for CRM Read More » The post LexFusion selects Nexl for CRM appeared first on Legal IT Insider.
Caroline Hill - Editor-in-Chief
1/13/2023
LawSites
Lawmatics Becomes First CRM Product to Integrate with the MyCase Practice Management Platform
You can’t go home again, Thomas Wolfe famously wrote. But legal tech news announced today suggests otherwise. In an integration between two law practice products, Lawmatics, the legal CRM product founded by Matt Spiegel in 2017, now integrates with MyCase, the law practice management platform that Spiegel originally founded in 2009 and left in 2015....
Bob Ambrogi
11/10/2022
LawSites
A Special LawNext Recorded Live at ClioCon: Clio CEO Jack Newton on the Antifragile Law Firm
In an episode of LawNext recorded in person at the Clio Cloud Conference in Nashville, Clio founder and CEO Jack Newton discusses the “antifragile” law firm, a concept he introduced in his conference keynote — derived from the book, Antifragile: Things That Gain from Disorder, by Nassim Nicholas Taleb — that certain firms thrive in the...
Bob Ambrogi
10/17/2022
LawSites
CosmoLex Adds CRM for Firms to Manage and Track Prospective Clients and Automate Intake Workflows
The practice management company CosmoLex has added a new client relationship management module to its all-in-one platform with the release of CosmoLex CRM. The new CRM module is designed to enable law firms to manage, track, and communicate with prospective clients; automate intake workflows; and provide reporting to help better analyze marketing campaigns. The module...
Bob Ambrogi
10/17/2022
LawSites
CRM Platform Lawmatics Expands with Time and Billing Features; Adds E-Payments through Gravity Legal
Lawmatics, a company whose product provides client relationship management (CRM), client intake and marketing automation for attorneys, is now adding timekeeping and billing tools, with the goal of offering law firms a comprehensive platform with everything they need to manage their administrative sides. The company also is adding new electronic payment capabilities through a partnership...
Bob Ambrogi
3/1/2022
LawSites
Exclusive: Legal CRM Company Lawmatics Raises $10M, Aiming to Change How Lawyers Drive Business
Lawmatics, a company whose platform provides client relationship management (CRM), client intake and marketing automation for attorneys, has closed a $10 million Series A financing round, it is announcing today. The financing follows the San Diego-based company’s raise of a $2.5 million seed round in October 2020. Matt Spiegel, cofounder and CEO, said Lawmatics aims...
Bob Ambrogi
12/15/2021
Dewey B Strategic
Lexis Launches InterAction+ with Outlook and Analytics Integrations, New Dashboard and Security Options
Today  LexisNexis® Legal & Professional  is announcing the launch of InterAction+™, a new cloud-based legal CRM that  integrates the workflow around law firm contacts into Outlook and leverages the firms existing Lexis subscriptions to deliver business intelligence into the CRM experience. The new interface add new features, including a modern user experience, cloud infrastructure, and...
Jean O'Grady
7/25/2023
LawSites
Lawmatics, CRM Platform for Law Firms, Raises $2.5 Million in Seed Funding
Lawmatics, a cloud-based client intake and marketing automation platform for law firms, said today that it has raised $2.5 million in seed funding. The company, based in San Diego, Calif., was founded in 2017 by Matt Spiegel, the original founder in 2009 of law practice management platform MyCase. The funding was led by Eniac Ventures...
Bob Ambrogi
10/16/2020